PARAMOUNT SKYDANCE | PARAMOUNT GLOBAL | PARAMOUNT+ | MTV ENTERTAINMENT STUDIOS
SIZZLE REELS
When success speaks for itself, all you have to do is press play.
SiZZLE REELS
Big moments deserve more than just a recap. They deserve a SIZZLE.
Sizzle reels are designed to capture momentum in its purest form. They are fast, emotionally charged highlights that distill success into a few unforgettable minutes.
Unlike larger presentation reels created for Upfronts or Corporate boards, these pieces are built to stand on their own. They are used in high-stakes business meetings, awards submissions, and by sales and marketing teams looking to quickly showcase the power of a campaign, event, or initiative.
Often created in the wake of major cultural moments, these reels celebrate impact while the energy is still fresh. From the spectacle and cultural reach of the Video Music Awards, to the usuccess of the Alone Together campaign during the pandemic, to broader social impact initiatives that resonated across platforms, these reels capture the highlights that matter most.
These reels are highly collaborative and reflect the story senior leadership wants to tell in real time. Building them requires coordination across press, research, show and series teams, social, social impact, marketing, and communications departments across the organization.
The process moves fast. Footage, press moments, ratings milestones, cultural highlights, and campaign results all have to be sourced, cleared, shaped, and edited into a tight narrative that captures success while the moment is still fresh.
Their purpose is simple but powerful. A reminder to partners, brands, and leadership teams of what success looks like when creativity, culture, and audience connection come together at scale.
When done right, a sizzle reel does more than recap achievements. It amplifies them.
STORIES OF SUCCESS
2025 PARAMOUNT SKYDANCE | “2025 Video Music Awards Sizzle” Chief Marketing Officer: Amy Campbell SVP Brand Creative: Justin Russell Executive Creative Director: Chris Williams Agency Partner: Stuck In Motion
2020 MTV ENTERTAINMENT GROUP SIZZLE | “2020 MTV Video Music Awards” Chief Marketing Officer: Jacqueline Parkes SVP Brand Creative: Justin Russell Executive Creative Director: Chris Williams Agency Partner: Stuck In Motion
2021 MTV ENTERTAINMENT & VIACOMCBS | “#AloneTogether Campaign Sizzle” Chief Marketing Officer: Jacqueline Parkes EVP Brand Creative: Amy Campbell SVP Brand Creative: Justin Russell Executive Creative Director: Chris Williams Agency Partner: Stuck In Motion
2022 MTV ENTERTAINMENT GROUP | “Mental Health For Your Consideration Sizzle” Chief Marketing Officer: Amy Campbell SVP Social Impact: Brianna Cayo Cotter SVP Brand Creative: Justin Russell Executive Creative Director: Chris Williams Agency Partner: Stuck In Motion
2018 MTV ENTERTAINMENT GROUP & VIACOMCBS | “TRL Returns Sizzle” President & Chief Content Officer: Nina L. Diaz Chief Marketing Officer: Jacqueline Parkes EVP Brand Creative: Amy Campbell SVP Brand Creative: Justin Russell Writer, Editor, & Executive Creative Director: Chris Williams
2019 MTV ENTERTAINMENT GROUP | “MTV’s Social Impact Legacy Sizzle” Chief Marketing Officer: Jacqueline Parkes SVP Brand Creative: Justin Russell Writer, Editor, & Executive Creative Director: Chris Williams
Impact Snapshot
These reels have helped spotlight some of the most successful and culturally resonant moments across the MTV Entertainment and Paramount portfolio.
Used by executive leadership, marketing, communications, and sales teams, they have supported award submissions, sales presentations, internal celebrations of success, and industry-facing storytelling around major tentpole moments.
From global events like the Video Music Awards to cross-platform initiatives like Alone Together, these reels helped frame the narrative around the work, reinforcing the scale, reach, and cultural relevance of the brand’s biggest wins.
Success leaves a trail of moments worth remembering. These reels make sure they’re never forgotten.
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WHAT WE DO
Creative Direction
Campaign Creative Direction Film & Promo Creative Direction Multi-Platform Creative Leadership
CAMPAIGN DEVELOPMENT
Entertainment & Brand Campaigns Social Impact Campaigns Cultural & Heritage Month Initiatives
Social-First Storytelling
Social Video Campaigns Digital Shorts & Micro-Documentaries Talent & Series Driven Social Content
Trailers & PROMOS
Film & Series Promos Documentary & Feature Film Trailers Launch Trailers for Network & Streaming
Production Development
Conceptual Sizzle & Rip Reels Proof-of-Concept Films Series & Format Development
Event Storytelling
Award Show Honoree Films Tribute Films & Event Openers B2B, Board, & Upfront Presentation Films
Full Production Services
Producing & Showrunning Script & Copywriting Post-Production Editorial