BRAND FILMS
PARAMOUNT+ | PARAMOUNT GLOBAL | MTV ENTERTAINMENT STUDIOS
Stories for the people who make the work possible.
BRAND FILMS
At Blue-Eyed Boy Creative, we craft films designed to inspire belief at the highest levels of organizations and culture. These are not traditional marketing pieces or promotional reels. They are strategic stories created to communicate vision, reinforce legacy, and spark partnership.
These films have helped organizations rally around shared purpose, bring social impact partners to the table, and remind teams why the work they do matters. They have been used to align leadership, inspire employees across global companies, and help mission-driven initiatives find the partners needed to grow.
From films presented at the White House, to internal storytelling that celebrated the cultural legacy of MTV and Paramount Global, to business partnership films that helped forge collaborations with organizations like AARP and Walmart for Paramount+, each project is crafted with intention.
The most powerful partnerships rarely begin with a pitch, they start with a narrative and a story that people believe in.
MTV 40
Created in 2021 to commemorate the 40th anniversary of MTV, this celebratory reel honored the network’s unparalleled influence on music, culture, and social change across four decades.
The piece traced MTV’s evolution from a disruptive music television experiment into one of the most culturally defining brands in media history. Through a dynamic mix of archival footage and iconic moments, the film captured how MTV helped shape not only entertainment, but the cultural conversations of its time.
Featured are some unforgettable moments that defined generations of viewers: Madonna’s groundbreaking “Like a Virgin” performance at the1984 MTV Video Music Awards, the cultural phenomenon of Jersey Shore, the irreverent animated rebellion of Beavis and Butt-Head, and Yo! MTV Raps, which helped bring hip-hop to the forefront of global culture.
But the film also highlighted something deeper about MTV’s legacy. From broadcasting live as the Berlin Wall fell, to championing LGBTQ+ equality, to using the VMAs as a platform for powerful social statements, the reel underscored the network’s long-standing role as a cultural megaphone during pivotal moments in history.
The film spotlights some of the most powerful intersections of entertainment and activism on the VMA stage, including Common addressing The Ferguson Protests in 2014, Logic’s performance of “1-800-273-8255” supporting suicide prevention in 2017, and the message of hope and resilience to audiences from Lady Gaga during the global pandemic in 2020.
Creative directed as both a celebration and a reflection, the reel served as a reminder that MTV has always been more than a television network. It has been a platform where music, culture, and social change collide.
2021 | MTV ENTERTAINMENT STUDIOS | “40 Years of MTV” Created For: MTV Entertainment Studios SVP Brand Creative: Justin Russell SVP MTV Design: Thomas Berger Additional Editor & Creative Director: Chris Williams Agency Partner: Stuck In Motion
We GrEw Up TOgether
Created to support a strategic partnership between Paramount+ and AARP, this film positioned the iconic storytelling legacy of Paramount’s library for a new generation of viewers.
Moving seamlessly from I Love Lucy to The Godfather, from South Park to Star Trek, the film celebrated the timeless cultural impact of Paramount’s storytelling universe while highlighting the breadth of premium entertainment available on the platform.
The narrative was rooted in a simple but powerful idea: That Paramount and AARP Members have one important thin in common: We grew up together.
By connecting generations through beloved cultural touchstones, this film helped reinforce the natural alignment between the two organizations and supported the launch of a profitable partnership designed to bring Paramount+’s legendary catalog to millions of AARP members.
2022 | PARAMOUNT+ & AARP PARTNERSHIP FILM Created For: ViacomCBS CEO Business Meeting Agency Partner: Stuck in Motion Writer & Executive Creative Director: Chris Williams
MENTAL HEALTH YOUTH ACTION FORUM
Produced for the very first Mental Health Youth Action Forum, created and produced by MTV Entertainment Studios’ Social Impact Team this film helped frame the urgency and opportunity of youth mental health advocacy at a national level.
The piece was screened and simulcast live from the East Wing of The White House just moments before First Lady Dr. Jill Biden, Selena Gomez, and Dr. Vivek MurthyTheU.S. Surgeon General entered to host the event and address youth leaders and mental health advocates from across the country.
Designed to set the emotional tone for the gathering, the film elevated the voices of young people speaking openly about mental health and reinforced the power of collective action. The piece helped establish the moment not simply as an event, but as a generational call to action around mental health awareness and support.
2022 | MTV ENTERTAINMENT STUDIOS | “Mental Health Youth Action Forum” Intro. Video Hosted By: Selena Gomez, First Lady Dr. Jill Biden, U.S. Surgeon General Dr. Vivek Murthy Created For: MTV Entertainment Studios’ Social Impact Team Writer & Editor: Chris Williams
CULTURE ORIENTATION
MTV Entertainment Studios tapped into Blue-Eyed Boy to create a five-film series as part of a workshop designed to shape and reinforce the company’s cultural values.
The films became the foundation of a mandatory culture workshop taken by employees across MTV Entertainment Studios. Each piece explored a different pillar of inclusive storytelling and workplace culture, including Multi-Dimensionality and Nuance, Joy and Resilience, Teachable Moments, and Shattering Stereotypes.
Designed to spark reflection, conversation, and accountability, the films helped transform complex cultural principles into accessible, meaningful discussions for teams across the organization.
The workshop and accompanying film series were honored with a 2023 Shorty Award, recognizing the initiative’s impact in advancing thoughtful and intentional cultural storytelling within the entertainment industry.
2023 | MTV ENTERTAINMENT STUDIOS | Cultural Legacy Film Created For: MTV Entertainment Studios Culture Orientation Workshop Writer & Executive Creative Director: Chris Williams Agency Partner: Stuck In Motion
2023 | MTV ENTERTAINMENT STUDIOS | Multdimensionality & Nuance “Teen Mom & RuPaul’s Drag Race” Created For: MTV Entertainment Studios Culture Orientation Workshop Executive Creative Director: Chris Williams Agency Partner: And/Or
FIRST TIME DIRECTORS
Launched in 2021, the First Time Directors initiative was designed to create new pathways into the industry for emerging filmmakers whose voices have historically been underrepresented in Hollywood.
The program focused on providing up-and-coming Female and BIPOC directors with the opportunity to direct their first professional film project for Paramount Pictures, Paramount+, or MTV Entertainment Studios. Each filmmaker selected for the initiative would be paired with a high-profile Executive Producer mentor, creating a bridge between emerging talent and some of the industry’s most respected storytellers.
The initiative brought together an extraordinary group of creative champions including John Leguizamo, Salma Hayek, Jamie Foxx, David Oyelowo, Angela Bassett, Regina King, Idris Elba, Eva Longoria,and Courtney B. Vance, all of whom committed to helping guide and elevate the next generation of filmmakers.
Blue-Eyed Boy Creative helped shape the storytelling and creative materials used to introduce the initiative and communicate its mission to partners and internal leadership, framing the program not simply as a development pipeline, but as a commitment to expanding who gets to tell stories in Hollywood.
Because the future of storytelling depends on who is given the opportunity to step behind the camera.
2021 | MTV ENTERTAINMENT STUDIOS | “First Time Directors” Development Initiative Created For: MTV Entertainment Studios Development Team and ViacomCBS Budget Presentation Writer, Editor & Executive Creative Director: Chris Williams
IMPACT SNAPSHOT
These films have framed leadership vision, launched national initiatives, inspired thousands of employees, and secured partnerships with global organizations and Fortune 500 companies. They have been screened at the White House, presented to Boardrooms both in and outside of Paramount Global, and used to help align internal teams, cultural partners, and advocacy organizations around shared purpose.
From celebrating the cultural legacy of MTV and Paramount, to helping launch initiatives around mental health advocacy, inclusive storytelling, and emerging filmmaker development, these films demonstrate the power of storytelling not just to entertain audiences, but to move institutions forward.
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WHAT WE DO
Creative Direction
Campaign Creative Direction Film & Promo Creative Direction Multi-Platform Creative Leadership
CAMPAIGN DEVELOPMENT
Entertainment & Brand Campaigns Social Impact Campaigns Cultural & Heritage Month Initiatives
Social-First Storytelling
Social Video Campaigns Digital Shorts & Micro-Documentaries Talent & Series Driven Social Content
Trailers & PROMOS
Film & Series Promos Documentary & Feature Film Trailers Launch Trailers for Network & Streaming
Production Development
Conceptual Sizzle & Rip Reels Proof-of-Concept Films Series & Format Development
Event Storytelling
Award Show Honoree Films Tribute Films & Event Openers B2B, Board, & Upfront Presentation Films
Full Production Services
Producing & Showrunning Script & Copywriting Post-Production Editorial