“SEE ME” FILM SERIES
PARAMOUNT GLOBAL | MTV ENTERTAINMENT STUDIOS
“See Me” HEritage Month Film Series
Some stories deserve more than a moment. They deserve to be seen.
The See Me Film Series, created for MTV Entertainment Studios elevated the voices and lived experiences of underrepresented communities across cultural heritage moments throughout the year.
Bringing together artists, activists, and cultural leaders, each film offered deeply personal reflections on identity, resilience, and belonging, moving beyond celebration to create space for authenticity and connection.
The series also included mentorship partnerships with Morehouse College Cinema Studies students and Outlast Arts and Education, supporting the next generation of storytellers.
The work earned widespread recognition, including Clio Entertainment Awards, Promax/GEMA Gold Awards, Telly Awards, and Anthem Awards, while reaching millions across MTV’s global platforms.
More importantly, it resonated where it mattered most, reminding audiences that representation is not just about visibility. It’s about being truly seen.
Their Voices. Their Stories
2023 Latinx Heritage Month | “See Me” Bumper Design & Created By: Makiné 2023 GEMA North America Gold Winner - U.S. Hispanic Design Promo
2021 Native Peoples’ Heritage Month | “Celebrating Our Beauty” Directed By: Alexis Anoruk Sallee (Inupiaq) 2021 Promax North America Gold Winner: Seasonal Special Event Promo 2021 Promax North America Silver Winner: Best in Class Social Good 2021 Promax North America: Silver Winner: Brand Promo 2021 Promax North America Bronze Winner: Holiday Promo
2022 Women’s History Month | “How To Triumph Like A Girl” Created & Animated By: Hayley Morris Sound Design & Edited By: Chris Williams 2022 Promax North America Silver Winner: Motion Graphics Animation 2023 The Telly Awards Gold Winner: Animation
2023 - Martin Luther King Jr. Day | “Keep Moving” A Morehouse College CTEMS Production 2023 GEMA Awards North America Bronze Winner: Holiday/Seasonal Promo
2024 Juneteenth | “See Me” Bumper Created & Illustrated By: Andrea Pippins 2024 GEMA North America Silver Winner: Publicity Campaign
2022 Asian American Pacific Islander Heritage Month | “Drinking Alone With The Moon” Directed By: Nicholas Lam 2022 Promax North America Gold Winner: Social Cause Campaign 2022 Promax North America Silver Winner: Directing 2022 The Telly Awards Gold Winner: Directing
2024 Women’s History Month | “The Wave” Directed By: Zoey Martinson 2024 GEMA North America Silver Winner: Social Good Campaign Promo 2024 The Telly Awards Gold Winner: Diversity, Equity, & Inclusion
2022 Asian American Pacific Islander Heritage Month | “Hawai’ians, Unite” Produced By: Christopher Kahunahana Written & Directed By: Nicole Naone 2022 Promax North America Gold Winner: Social Cause Campaign
2024 Arab American Heritage Month | “See Me” Bumper Design & Animation By: Roger 2024 GEMA North America Silver Winner: Publicity Campaign
2022 Jewish American Heritage Month | “In Your Hands” Directed By: Bentzi Avtzon 2022 Promax North America Gold Winner: Social Cause Campaign
2022 Juneteenth | “NOITAMALCER” (A Juneteenth Elegy) Directed By: Ewurakua Dawson-Amoah 2022 Promax North America Gold Winner: Social Cause Campaign 2022 Promax North America Silver Winner: Holiday / Seasonal / Special Event Promo
2023 Native Peoples’ Heritage Month | “We Got Next” An Outlast Arts & Education Film (Lakota) 2023 GEMA North America Silver Winner: Diversity & Inclusion Promo 2023 GEMA North America Silver Winner: Social Good Campaign 2023 GEMA North America Bronze Winner: Publicity Campaign 2023 The Telly Awards Silver Winner: Social Responsibility 2023 The Telly Awards Bronze Winner: Diversity, Equity, & Inclusion
IMPACT SNAPSHOT
10 Months
Number of months, from 2021 - 2025 that MTVE commissioned creators for Heritage Month work yearly.
$8 MILLION
Dollar value of donated airtime that MTVE gave to Heritage Month creative across MTV, VH1, Comedy Central, CMT, Logo, Pop TV, CMT, TV Land, Paramount Network, and Smithsonian Channel annually.
17,000+
Number of times “See Me” films aired across all MTVE Linear Channels from 2021 - 2024.
120+
Filmmakers, Students, Activists, Creators, Illustrators, Graphic Designers, and Directors that created content for “See Me” Initiatives.
16
Number of Non-Profit Partners who were consulted each year on this film series.
32
Number of Awards won for “See Me” Creative.
SEEN. HEARD. CONTINUED.
2022 Asian American Pacific Islander Month - “Know Me: Larry Shinod” | :30 PSA Written & Conceived By: Rosa White, Sundi Lofty & Chris Williams Design & Animation By: Makiné 2022 Promax North America Gold Winner: Social Cause Campaign
2021 Native Peoples’ Heritage Month - “Hear Me: Real Power” | :30 PSA Written By: Martin Sensmeier Edited By: Chris Williams Design & Animation By: MTV Entertainment Design Studio 2022 The Telly Awards Silver Winner: Social Video - Diversity & Inclusion
2023 Jewish American Heritage Month - “Know Me: Founding Mothers of NPR” | :30 PSA Written & Conceived By: Rosa White, Sundi Lofty & Chris Williams Design & Animation By: Makiné 2023 GEMA North America Silver Winner: Social Good Campaign
2021 Latinx Heritage Month - “Know Me: The Sylvias” | :30 PSA Written & Conceived By: Rosa White & Chris Williams Design & Animation By: Makiné 2022 Promax North America Gold Winner: Social Cause Campaign
2021 Native Peoples’ Heritage Month - “Hear Me: An Act of Defiance” | :30 PSA Written By: Amber Midthunder Edited By: Chris Williams Design & Animation By: MTV Entertainment Design Studio
2023 Black History Month | “Forgotten Communities” Written & Conceived By: Rosa White, Sundi Lofty & Chris Williams Design & Animation By: Makiné 2023 GEMA North America Silver Winner: Social Good Campaign
CREDITS
CEO Paramount Global: Chris McCarthy Chief Marketing Officer: Amy Campbell Chief Marketing Officer (2021): Jason White SVP Brand Creative: Justin Russell SVP Brand Creative: Deva Newman Executive Creative Director: Chris Williams Creative Director: Rosa White Creative Director: Sundi Lofty Jr. Writer: Zoe Gonzalez Sr. Editor: Chris Williams Editor: Becky Davis
SVP Social Impact: Brianna Cayo Cotter VP Social Impact: Erika Soto Lamb Director Social Impact: Rachael Wall-Terrell Social Impact: Daylee Baker Social Impact: Ellen Crowley Comms: Jeff Heckelman Audio Engineer: Austin Friend Audio Engineer: Dave Huston
SVP Project Management: Francesca Batista VP Project Management: Joyeux Noel Director Project Management: Jaime Clifford Executive Producer: Sean Linehan Executive Producer: Suzana Ognjanovic Project Manager: Kira McGann Producer: Anoosha Chari SVP On-Air Design: Thomas Berger SVP On-Air Design: Timothy Livezey VP On-Air Design: Pam Brill Sr. Creative Director On-Air Design: Lance Rusoff Art Director: Carli Malec Producer On-Air Design: Kelly McCrossin
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WHAT WE DO
Creative Direction
Campaign Creative Direction Film & Promo Creative Direction Multi-Platform Creative Leadership
CAMPAIGN DEVELOPMENT
Entertainment & Brand Campaigns Social Impact Campaigns Cultural & Heritage Month Initiatives
Social-First Storytelling
Social Video Campaigns Digital Shorts & Micro-Documentaries Talent & Series Driven Social Content
Trailers & PROMOS
Film & Series Promos Documentary & Feature Film Trailers Launch Trailers for Network & Streaming
Production Development
Conceptual Sizzle & Rip Reels Proof-of-Concept Films Series & Format Development
Event Storytelling
Award Show Honoree Films Tribute Films & Event Openers B2B, Board, & Upfront Presentation Films
Full Production Services
Producing & Showrunning Script & Copywriting Post-Production Editorial